Rooted in Family. Growing in Brands.

Our Story

Every business has a beginning, and ours started in 2001 with a simple idea: to help businesses of all sizes share their story through products people are proud to wear and use. What began as a family vision called Promo540 quickly grew into a trusted partner for creative, high-quality promotional products, screen-printed clothing, and embroidered apparel. From the very start, our mission has been rooted in values close to home—hard work, creativity, and genuine service.

By 2009, that vision expanded into 540Brands, giving us the opportunity to design, manufacture, and distribute officially licensed apparel and headwear. What started with a few trusted names like CaseIH, International Harvester, and Farmall has grown into partnerships with some of the world’s most recognized brands—Smith & Wesson, Gulf Oil, Kick Brass, ACDC, Pink Floyd, Kane Brown, Riley Green, and more. Today, our products can be found in thousands of retail locations across North America and beyond.

As a family-owned company, we’ve always believed in doing things the right way. Our team is hands-on at every step—from design and production to marketing and distribution. This vertically integrated approach not only delivers speed and consistency, but also allows us to stay true to the values we were founded on: authenticity, tradition, trust, and personal connection.

Now, with decades of experience and a growing family of partners, 540Brands continues to create meaningful products that connect people with the brands they love. It’s more than business—it’s a family commitment to quality, passion, and lasting relationships.